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How to Maximize Your Weekly CRM Outreach Budget with the Channel Allocator

How to Maximize Your Weekly CRM Outreach Budget with the Channel Allocator

by vidyasagar | Apr 9, 2026 | Customer Management

As a marketing decision-maker, you face a familiar, recurring headache every week: “Where should I spend my outreach budget to get the highest possible return?” You have multiple communication channels at your disposal—SMS, Email, WhatsApp, Push...
Decision Science, and Why It Matters for Marketers

Decision Science, and Why It Matters for Marketers

by vidyasagar | Mar 10, 2026 | Customer Management

Nobody builds — or consumes — analytics because they’re bored on a Friday evening. Nobody is that bored. The entire purpose of the data infrastructure we build, the pipelines we maintain, and the algorithms we train is because someone has to make a hard decision come...

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