Solus
Contact Us

SOLUS AI Privacy Policy

Last Updated: 15 January 2026

1. Introduction

SOLUS AI (“SOLUS,” “we,” “us,” or “our”) is committed to protecting the privacy and security of personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you use our AI-powered System of Intelligence platform and related services (collectively, the “Services”).

This policy applies to information we collect through our website (www.solus.ai ), platform, and during the course of our business relationships with enterprise clients.

2. Information We Collect

2.1 Information Collected from Platform Users (Our Clients)

Account and Registration Information:

  • Company name and business information

  • User names, email addresses, and contact details

  • Job titles and roles

  • Account credentials and authentication data

Platform Usage Information:

  • Log data and system activity

  • Feature usage and interaction patterns

  • Campaign configurations and settings

  • Segmentation criteria and analytics queries

  • IP addresses and device information

2.2 Customer Data Processed on Behalf of Clients

As a System of Intelligence, SOLUS processes customer data on behalf of our enterprise clients. This may include:

Customer Profile Data:

  • Customer identifiers (names, IDs, email addresses, phone numbers)

  • Demographic information

  • Transaction history and purchase behavior

  • Product preferences and browsing activity

  • Loyalty program data

  • Store visit information

  • Channel interaction history

Derived and Analytical Data:

  • RFM scores (Recency, Frequency, Monetary value)

  • Propensity scores and predictions

  • Segmentation classifications

  • Recommendation outputs

  • Campaign response data

Note: When we process customer data on behalf of our clients, we act as a data processor. Our clients remain the data controllers and are responsible for ensuring they have appropriate legal bases and customer consent for data processing.

2.3 Website Visitors

Automatically Collected Information:

  • Browser type and version

  • Operating system

  • Pages viewed and time spent

  • Referring website addresses

  • IP address and general location data

Cookies and Similar Technologies:
We use cookies and similar tracking technologies to enhance website functionality and analyze usage patterns. You can control cookie preferences through your browser settings.

3. How We Use Your Information

3.1 Platform Operations and Services

We use information to:

  • Provide, maintain, and improve our Services

  • Create and manage Customer 360 profiles

  • Generate machine learning models and recommendations

  • Execute personalization campaigns

  • Conduct segmentation and analytics

  • Measure campaign incrementality and ROI

  • Enable AI agents (EIGEN, RIG, ARC, SAGE)

  • Provide customer support and respond to inquiries

  • Process billing and account management

3.2 Platform Enhancement and Development

  • Develop new features and capabilities

  • Improve ML model accuracy and performance

  • Enhance recommendation algorithms

  • Optimize platform performance and reliability

  • Conduct research and development

3.3 Business Communications

  • Send service notifications and updates

  • Provide technical alerts and security updates

  • Share product announcements and feature releases

  • Conduct customer success reviews

  • Respond to requests and inquiries

3.4 Legal and Security Purposes

  • Comply with legal obligations and regulatory requirements

  • Protect against fraud, abuse, and security threats

  • Enforce our terms of service and policies

  • Resolve disputes and investigate complaints

4. Data Security

4.1 Security Measures

SOLUS implements industry-standard security practices to protect information.

Technical Safeguards:

  • Data encryption at rest using secure protocols

  • PII encrypted using AES encryption

  • Secure network infrastructure with VPN access controls

  • Regular security assessments and VAPT (Vulnerability Assessment and Penetration Testing)

  • Access controls and authentication mechanisms

  • Secure data transmission protocols

Organizational Safeguards:

  • SOC 2, GDPR certification demonstrating commitment to security standards

  • Regular security training for employees

  • Incident response procedures

  • Data breach notification protocols

  • Limited access on a need-to-know basis

Infrastructure Security:

  • Secure data centers with physical security controls

  • Regular backups and disaster recovery procedures

  • Network monitoring and intrusion detection

  • Scalable architecture handling 400+ requests per second

4.2 Data Retention

We retain information for as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy

  • Meet our contractual obligations to clients

  • Comply with legal, regulatory, and accounting requirements

  • Resolve disputes and enforce agreements

Client customer data is retained according to contractual terms and client instructions. When data is no longer needed, we securely delete or anonymize it.

5. Data Sharing and Disclosure

5.1 Service Providers and Partners

We may share information with trusted third-party service providers who assist in:

  • Cloud infrastructure and hosting services

  • Payment processing and billing

  • Analytics and monitoring tools

  • Communication services (email, SMS, WhatsApp providers)

  • Customer support platforms

These providers are contractually obligated to protect information and use it only for specified purposes.

5.2 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, information may be transferred as part of the transaction. We will notify affected parties of any such change and choices they may have.

5.3 Legal Requirements

We may disclose information when required to:

  • Comply with applicable laws, regulations, or legal processes

  • Respond to government requests or law enforcement

  • Protect rights, property, or safety of SOLUS, our clients, or others

  • Enforce our agreements and policies

  • Prevent fraud or security threats

5.4 Aggregated and Anonymized Data

We may share aggregated or anonymized data that cannot identify individuals or specific clients for:

  • Industry benchmarking and insights

  • Research and development

  • Product improvement

  • Marketing and business development

6. International Data Transfers

SOLUS may process and store information in multiple jurisdictions. When we transfer data internationally, we implement appropriate safeguards including:

  • Standard contractual clauses approved by relevant authorities

  • Adequacy decisions recognizing equivalent data protection

  • Client-approved data processing agreements

  • Technical and organizational security measures

7. Your Rights and Choices

7.1 Client Rights

Platform users (our enterprise clients) may:

  • Access and review their account information

  • Update or correct account details

  • Request deletion of accounts (subject to legal obligations)

  • Export platform data and configurations

  • Control user access and permissions

  • Configure data retention settings

7.2 End Customer Rights

Individuals whose data is processed through our clients’ use of SOLUS should contact the relevant client organization directly. As a data processor, we fulfill data subject requests as directed by our clients.

Rights that may be available (depending on jurisdiction):

  • Access personal information

  • Correct inaccurate data

  • Request deletion or restriction of processing

  • Object to certain processing activities

  • Data portability

  • Withdraw consent (where applicable)

  • Lodge complaints with supervisory authorities

7.3 Communication Preferences

You may opt out of marketing communications by:

  • Following unsubscribe instructions in emails

  • Contacting us at helpdesk@solus.ai

  • Updating preferences in your account settings

Note: You cannot opt out of essential service communications required for platform operation.

8. Children’s Privacy

SOLUS Services are designed for businesses and not intended for individuals under 18 years of age. We do not knowingly collect information from children. If we learn we have collected information from a child, we will delete it promptly.

9. Regional Privacy Rights

9.1 India (DPDPA)

The Digital Personal Data Protection Act, 2023 governs processing of personal data in India. Indian Data Principals have rights to:

  • Access a summary of their personal data and processing activities

  • Correction of inaccurate data and erasure when no longer necessary

  • Grievance redressal through our designated Grievance Officer

  • Nominate another individual to exercise rights in case of death or incapacity

SOLUS processes personal data based on consent or legitimate uses as defined under the Act, including contract performance and legal compliance. For privacy concerns, Indian individuals may contact our Grievance Officer at helpdesk@solus.ai.

9.2 European Economic Area (EEA) and United Kingdom (GDPR)

Legal Basis for Processing:

  • Contract performance: Processing necessary to provide Services

  • Legitimate interests: Platform improvement, security, and analytics

  • Legal obligations: Compliance with applicable laws

  • Consent: Where specifically obtained

EEA and UK individuals have rights including access, rectification, erasure, restriction, objection, portability, and the right to lodge complaints with supervisory authorities.

9.3 California (CCPA/CPRA)

California residents have rights to:

  • Know what personal information is collected and whether it is sold or shared

  • Access, delete, and correct personal information

  • Opt out of sale/sharing and limit use of sensitive personal information

SOLUS does not sell personal information for monetary consideration.

10. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes in our practices or Services

  • Legal or regulatory developments

  • Technological advancements

  • Customer feedback

We will notify users of material changes by:

  • Posting the updated policy on our website

  • Updating the “Last Updated” date

  • Sending email notifications for significant changes

  • In-platform notifications to active users

Continued use of Services after changes indicates acceptance of the updated policy.

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Email: helpdesk@solus.ai
Data Protection Officer: Rabindra Panigrahi, rpanigrahi@solus.ai

Mailing Address:
SOLUS AI, E-301, Lotus Corporate Park, Jay Coach Area, Laxmi Nagar,
Goregaon East, Mumbai – 400063

Website: www.solus.ai

For data subject access requests or privacy-related inquiries, please provide:

  • Your name and contact information

  • Description of your request

  • Relevant account or customer information

  • Preferred method of response

We will respond to valid requests within the timeframes required by applicable law (typically 30 days, with possible extensions for complex requests).

This Privacy Policy is effective as of 15 January 2026 and applies to all information collected by SOLUS AI.