Solus
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Why SOLUS?
Compare & Decide

Feature-by-feature breakdown
Aspect
Customer 360
Unified View
Data Capture
Anonymous Events
Data Ingestion
Deduplication
SOLUS
Unified, flexible view
Multi-source insights
External system reliant
External ID linking
Diverse source ready
Exact ID matching
Other Platforms
Complex setup
Heavy customization
Basic online only
Limited support
Limited, rigid
Similar ID matching
Differentiator
Easy, broad integration
Deep integration
Leverages existing tools
Flexible session linking
Broad source support
Accurate, no fuzziness
Aspect
Recommender Systems
Multiple Recommenders
Online + Offline Data
Advanced Algorithms
Use Case Stories
Personalized Landing Pages
Accuracy Tracking
SOLUS
Personalized, hybrid engine
Diverse, parallel algorithms
Full data integration
Hybrid, diverse models
Actionable recommendation flows
Smart links, offline ready
Tracks lift & accuracy
Other Platforms
Basic, online-only
Basic, single model
Online-only focus
Trend-based or basic
Often unavailable
Rare or absent
Minimal to none
Differentiator
Advanced, offline-ready
Multi-use, tailored
Strong offline support
Algorithm-rich
Marketer-friendly logic
Versatile, sales-ready
Deep metric insights
Aspect
Propensity Models
Pre-built Models
Context-Specific Models
Stats & Profiling
Campaign Integration
SOLUS
Real-time, scalable
Unlimited, instant builds
Group-specific support
In-depth analytics
Real-time deployment
Other Platforms
Costly, slow add-ons
Limited, costly
Rarely available
Minimal detail
Delayed or absent
Differentiator
Instant, targeted use
Scalable, affordable setup
Custom targeting
Data-rich insights
Live, seamless usage
Aspect
Segmentation
Advanced Segmentation
Auto-Refreshed Segments
GenAI Segmentation
Segment Bank
Segment Profiling
SOLUS
Flexible, strategy-ready
Any variable, free-form
Daily updates
English-to-segment AI
100+ reusable segments
Detailed, indexed comparison
Other Platforms
Campaign-limited
List-based only
Sometimes available
Possibly available
Campaign-focused only
Rarely offered
Differentiator
Dynamic, detailed control
Full flexibility
Always dynamic
Intuitive, AI-driven
Rich pre-built options
Deep segment insights
Aspect
Smart Campaigns
Lifecycle Campaigns
Ad Hoc Campaigns
Multi-Channel Execution
Governance & Attribution
Performance Insights
SOLUS
Strategic, lifecycle-ready
Segments + blueprints
Models + recos integrated
Open, flexible delivery
Advanced rules + control
ROI + lift tracking
Other Platforms
Setup-focused only
Lacks strategic tools
Common feature
Vendor-locked systems
Basic, last-touch only
Basic campaign metrics
Differentiator
Strategy + execution
Full lifecycle support
Highly personalized
No provider lock-in
Deep governance
Optimized, actionable data
Aspect
Reporting
Incrementality
ROI Tracking
CRM KPI Tracking
SOLUS
Deep, actionable insights
Short/long-term lift
Multi-ROI metrics
Retention, churn, win-back
Other Platforms
Basic performance only
Rarely available
Conversion-focused
Often missing
Differentiator
Advanced, ROI-focused
Robust lift tracking
Revenue-based measurement
CRM-centric metrics
Aspect
Analytics++
Product & Store Analytics
Custom Advanced Analytics
SOLUS
Deep, actionable insights
Product/store/customer lens
RFM, scoring, clustering
Other Platforms
Basic queries/cohorts
Often missing
Rarely offered
Differentiator
Full intelligence suite
Cross-domain depth
Tailored analytic tools
Aspect
Working Model
Managed Services
Advisory/Consulting
Bespoke Analytics
On-Premise Option
SOLUS
Managed, expert-led
Full platform use
Expert lifecycle guidance
Custom reports
Secure, self-hosted
Other Platforms
Third-party reliant
Often outsourced
Usually unavailable
Rarely offered
Typically absent
Differentiator
In-house expertise
Consistent, specialized
Strategic consulting
Flexible analytics
Full data control

The SOLUS Advantage

Key differentiators across AI stack, speed, and results
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Unified AI Stack

One platform for insights, action, and results—no tool-hopping.

Modular & Scalable

Start small, expand as you grow—flexible by design.

Built for Marketers

Intuitive tools made for teams, not tech experts.

Proven ROI

25–40x return with real, trackable business impact.

What Our Clients Say

Real results from real brands

The platform offers propensity and predictive modelling, powerful segmentation, a flexible journey builder, and robust multi-channel campaign orchestration—all within an easy-to-use interface. The support team is responsive and proactive during onboarding and ongoing optimisation.

Head of CRM for a leading Retail Brand

Still not sure which plan fits you?

Talk to our team to customize a plan that aligns with your data, industry, and growth goals.

Book a Demo