AI platform for Personalization and Retention Marketing

Transform your CRM and Customer Lifecycle Management with AI-Powered tools

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Trusted by Leading Enterprise Brands using AI in Marketing

Our suite of AI Modules

Select a module to view a short demo and understand its role in AI-powered personalization.

CDP

Recommenders

Models

Segmentation

Blueprints

Nudges

Insights

AI Agents

Building a Unified Customer 360 View

The SOLUS CDP Layer is a core module that builds a unified customer one-view by ingesting data from various sources. This results in an enriched Customer 360 view, providing a comprehensive understanding of each customer.

This enriched data is then made available to last-mile systems and is used for product mastering, segmentation, and lifecycle management.

Delivering Hyper-Personalized Product Recommendations

The SOLUS Recommender Systems employ multiple parallel algorithms including collaborative filtering, genome matching, preference-based and trending recommendations to deliver personalized product suggestions at the individual customer level.

The hybrid system features a “recommender of recommenders” that learns which algorithms perform best for different customer types, with flexible business rules and overlays for stock availability and promotional priorities.

These recommendations seamlessly integrate into campaigns, landing pages, and downstream systems to drive cross-sell, up-sell, and customer engagement.

Predicting Customer Behavior with Smart Models

The SOLUS Predictive Models use Auto-ML approaches with Gradient Boost and Random Forest algorithms to predict customer behaviors like purchase propensity, churn risk, and transaction likelihood within specific timeframes.

These automated models feature rapid build times, scheduled scoring, and visible statistics. Model scores seamlessly integrate into campaign targeting and segmentation for precise customer selection.

Built-in feature engineering calculates comprehensive behavioral patterns, enabling context-specific models for different customer subsets and business scenarios.

Flexible Customer Segmentation with AI Power

The SOLUS Segmentation module provides infinitely flexible customer segmentation using visual builders or AI-powered plain English descriptions. Users can combine 100+ pre-built segments or create custom micro-segments using any Customer 360 variable.

Features include auto-refreshing segments, powerful segment profiling tools for comparison analysis, and seamless integration with campaign targeting and analytics.

Advanced AI segmentation capabilities convert natural language segment descriptions into precise targeting rules, making sophisticated segmentation accessible to all users.

Smart Campaign Planning with AI-Powered Blueprints

The SOLUS Campaign Planning module enables lifecycle and ad-hoc campaign creation with AI-powered EIGEN agent generating detailed blueprints across customer journeys from onboarding to winback.

Features governance controls including prioritization, cool-off periods, and scheduling optimization. CMAB technology enables continuous testing and automatic trigger optimization.

EIGEN provides context-aware campaign ideas incorporating seasonal events and customer segments, transforming campaign planning into intelligent automation.

Hyper-Personalized Customer Nudges at Scale

SOLUS Smart Campaigns deliver N=1 personalized nudges combining recommendations, propensity scores, and segmentation across SMS, email, and WhatsApp channels.

Features always-on lifecycle campaigns with real-time CMAB optimization. Each customer receives the right message, offer, and timing based on individual behavior.

Seamless omnichannel execution maintains personalization consistency across all touchpoints and messaging systems.

Comprehensive Analytics and Performance Insights

SOLUS Insights delivers analytics across Campaign, Customer, Store, and Product with dashboards tracking conversion, lift, and incrementality through control group measurement.

Features AI-powered RIG agent for automated performance reports and “What Works” analysis tracking repeat, retention, and churn metrics.

Downloadable reports and filters enable data-driven decision making across all business dimensions.

AI Agents for Intelligent Automation

SOLUS AI Agents include EIGEN for automated campaign blueprint generation, RIG for performance insights, and ARC for marketing opportunity identification based on local events and weather patterns.

These context-aware agents transform manual processes into intelligent automation, generating detailed campaign ideas, monthly performance summaries, and actionable recommendations.

Accessible via dedicated interface, agents leverage LLMs to make sophisticated marketing capabilities available to all users.

The SOLUS Personalization Solution

Hover over each module to explore how SOLUS drives AI powered Personalization and Retention Marketing

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The SOLUS CDP, or the CDP Layer within SOLUS AI, plays a crucial role in building a unified and enriched Customer 360 view. It ingests data from various online and offline upstream systems of record to build the One View.

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SOLUS recommender systems use multiple parallel algorithms like collaborative filtering, genome matching, and preference-based recommendations to deliver product/ offer/ content suggestions. The hybrid system includes a "recommender of recommenders", works for both online and offline use cases.

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SOLUS Campaign Insights tracks conversion, lift, yield, and ROAS with deep incrementality measurement through control groups. Features AI-powered RIG agent for automated monthly performance reports, "What Works" analysis, and comprehensive campaign attribution across channels and segments.

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SOLUS offers flexible segmentation with 100+ pre-built segments, auto-refresh, and segment profiling tools. Features GenAI-powered segmentation converting plain English to segments, with advanced AI-based segmentation capabilities as well.

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Forecast customer behavior with precision using our advanced propensity models. Identify which customers are likely to buy specific products, detect churn risk before it happens, and prioritize high-potential prospects for maximum ROI.

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SOLUS enables smart campaign planning with lifecycle and ad-hoc campaigns, featuring AI-powered EIGEN agent for automated blueprint generation across customer journeys. Includes governance controls, scheduling, journey builders, prioritization, cool-off periods, and CMAB optimization for continuous testing.

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SOLUS Campaign Insights tracks conversion, lift, yield, and ROAS with deep incrementality measurement through control groups. Features AI-powered RIG agent for automated monthly performance reports, "What Works" analysis, and comprehensive campaign attribution across channels and segments.

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SOLUS delivers hyper-personalized N=1 nudges combining recommendations, propensity scores, and smart segmentation across multiple channels. Features always-on lifecycle campaigns, journey automation, real-time optimization via CMAB, and seamless integration with messaging systems.

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SOLUS Insights provides comprehensive analytics across Customer (repeat, retention, churn tracking), Product (associations, performance by segment), and Store (customer metrics, conversion rates) with interactive dashboards, filtering, and downloadable reports for data-driven decision making.

SOLUS in Action

Explore how our AI Marketing Solutions are used across Industries

Fashion Retail

QSR

Supermarkets

Consumer Durables

Mutual Funds

Life Insurance

Health Insurance

Travel

Hospitality

Jewelry Retail

Lending

Beauty Products

Fashion Retail: Personalization & Customer Engagement

Hyper Personalization

Hyper Personalization Recommend products at the N=1 level using Offline + Online data. Personalized nudges with Recommendations and use of Propensity Models.

Customer Lifecycle Management

Manage the Lifecycle with automated always-on nudges. From onboarding, to frequency driving, to cross sell, to churn prevention, to winback.

Product and Store

Make your CRM or CLM program serve Product and Store goals. Drive uplift for categories using models that predict customers likely to buy.

The Solution :

Retailers with customer bases ranging from 50,000 to 20 Mn
SOLUS acts as the central intelligence system driving the entire CRM/ CLM program
Downstream integrations with existing messaging systems, App, Website, Store calling

7-10%

Topline Impact

Addition to Topline from Incremental Revenue

25-40x

Return on investment

Incremental Revenue / Total cost

20-30%

Response Boost

Improvement in Response by using ML models

Hospitality: Personalization and Guest Lifecycle Management

Guest Personalization

Predict guest preferences and recommend room upgrades, dining options, spa services, and experiences based on stay history and behavior patterns.

Guest Lifecycle Management

Automated nudges from booking confirmation to post-stay follow-ups, repeat booking offers, loyalty program engagement, and inactive guest reactivation.

Revenue Optimization

Drive ancillary revenue and premium bookings using propensity models that identify guests likely to purchase upgrades or additional services.

The Solution :

Hotel chains with guest databases ranging from 50,000 to 15 Mn across leisure and business segments
SOLUS acts as the central intelligence system driving the entire guest engagement and loyalty program
Downstream integrations with PMS systems, mobile apps, CRM platforms, and omnichannel messaging

20-35%

Ancillary Revenue

Increase in spa, dining, and upgrade sales per guest

25-35x

Return on investment

Incremental Revenue / Total cost

35-50%

Repeat Stays

Improvement in guest retention and repeat booking rates

Travel: Personalization and Customer Lifecycle Management

Travel Personalization

Predict customer travel preferences and recommend destinations, flight upgrades, hotels, and ancillary services based on booking history and behavior.

Customer Lifecycle Management

Automated nudges from booking completion to repeat bookings, loyalty program engagement, seasonal travel offers, and dormant traveler reactivation.

Revenue Optimization

Drive ancillary revenue and premium bookings using propensity models that identify customers likely to purchase upgrades or additional services.

The Solution :

Travel companies with customer bases ranging from 100,000 to 20 Mn across leisure and business segments
SOLUS acts as the central intelligence system driving the entire customer engagement and loyalty program
Downstream integrationswith booking systems, mobile apps, email platforms, and omnichannel messaging

25-40%

Ancillary Revenue

Increase in add-on services and upgrade sales

20-30x

Return on investment

Incremental Revenue / Total cost

30-45%

Repeat Bookings

Improvement in customer retention and repeat travel rates

QSR: Customer Frequency & Lifecycle Management

Frequency and Visit

Driving Use predictive models to identify customers likely to visit and nudge them with personalized offers, menu recommendations, and timing optimization to increase transaction frequency.

Customer Lifecycle Management

Automated lifecycle nudges from new customer onboarding to repeat visit driving, cross-selling menu items, preventing churn, and winning back lapsed customers.

Location and Menu Optimization

Drive foot traffic to specific locations and promote high-margin items using propensity models that predict customer preferences and visit likelihood.

The Solution :

QSR chains with customer bases ranging from 100,000 to 15 Mn across multiple locations
SOLUS acts as the central intelligence system driving the entire loyalty and engagement program
Downstream integrations with mobile apps, POS systems, delivery platforms, and SMS/WhatsApp messaging

15-25%

Frequency Uplift

Increase in average visit frequency per customer

20-35x

Return on investment

Incremental Revenue / Total cost

25-40%

Conversion Boost

Improvement in offer redemption and upsell success rates

Supermarket & Grocery: Customer Repeat & Frequency

Basket Optimization

Predict purchase patterns, recommend complementary products, drive basket size, and identify replenishment needs for frequently bought items.

Customer Lifecycle Management

Automated nudges from onboarding to frequency driving, cross-category selling, churn prevention, and lapsed customer winback.

Category Performance

Drive category penetration using propensity models that predict customers likely to try new categories or products.

The Solution :

Grocery retailers with customer bases ranging from 100,000 to 25 Mn across multiple store formats
SOLUS acts as the central intelligence system driving the entire loyalty and personalization program
Downstream integrations with POS systems, mobile apps, e-commerce platforms, and omnichannel messaging

12-18%

Basket Size Uplift

Increase in average basket value and items per transaction

30-45x

Return on investment

Incremental Revenue / Total cost

25-35%

Category Penetration

Improvement in cross-category shopping and new product adoption

Consumer Durables: Cross-sell & Upsell

Cross-sell and Upsell

Predict customers likely to purchase complementary products, accessories, or higher-value variants using transaction history and preferences.

Customer Lifecycle Management

Automated nudges from product research to purchase completion, extended warranty offers, and future upgrade recommendations.

Category Expansion

Drive penetration across product categories using propensity models that identify customers ready for new durables purchases.

The Solution :

Consumer durables retailers with customer bases ranging from 25,000 to 5 Mn across online and offline channels
SOLUS acts as the central intelligence system driving the entire customer engagement program
Downstream integrations CRM systems, e-commerce platforms, store systems, and omnichannel messaging

30-45%

Cross-sell Success

Increase in accessory and complementary product sales

25-30x

Return on investment

Incremental Revenue / Total cost

25-35%

Purchase Conversion

Improvement in research-to-purchase conversion rates

Mutual Fund & AMC: Personalization and Customer Nudge

Fund Recommendations

Predict customer investment preferences and recommend suitable funds based on risk profile, portfolio analysis, and investment behavior.

Investor Lifecycle Management

Automated nudges from onboarding to SIP conversions, lump sum opportunities, portfolio rebalancing, and dormant investor reactivation.

AUM Growth

Drive assets under management through cross-selling fund categories and identifying customers ready for investment increases.

The Solution :

AMCs with investor bases ranging from 100,000 to 10 Mn across retail and HNI segments
SOLUS acts as the central intelligence system driving the entire investor engagement program
Downstream integrations with CRM systems, mobile apps, distributor platforms, and omnichannel messaging

15-25%

AUM Growth

Increase in assets under management from existing investors

25-35x

Return on investment

Incremental Revenue / Total cost

40-60%

SIP Conversion

Improvement in lump sum to SIP conversion rates

Life Insurance: Personalization and Customer Nudge for Renewals

Policy Recommendations

Predict customer insurance needs and recommend suitable products like term, ULIP, or endowment plans based on life stage and financial profile.

Customer Lifecycle Management

Automated nudges from lead nurturing to policy purchase, premium reminders, cross-selling additional coverage, and lapsed policy revival.

Premium Growth

Drive policy upgrades and additional coverage using propensity models that identify customers ready for higher premiums or new products.

The Solution :

Life insurers with customer bases ranging from 500,000 to 50 Mn across agent and direct channels
SOLUS acts as the central intelligence system driving the entire customer acquisition and retention program
Downstream integrations with policy management systems, agent portals, mobile apps, and omnichannel messaging

20-35%

Policy Conversion

Increase in lead-to-policy conversion rates

15-25x

Return on investment

Incremental Revenue / Total cost

30-50%

Cross-sell Success

Improvement in additional policy sales to existing customers

Health Insurance: Personalization and Customer Nudge

Policy Personalization

Predict customer health coverage needs and recommend suitable plans based on age, family size, medical history, and claim patterns.

Customer Lifecycle Management

Automated nudges from policy purchase to renewal reminders, add-on coverage offers, family member additions, and lapsed policy reactivation.

Coverage Expansion

Drive policy upgrades and additional benefits using propensity models that identify customers ready for enhanced coverage or new products.

The Solution :

Health insurers with customer bases ranging from 200,000 to 30 Mn across individual and corporate segments
SOLUS acts as the central intelligence system driving the entire policyholder engagement program
Downstream integrations with policy systems, claims platforms, mobile apps, and omnichannel messaging

12-20%

Renewal Rates

Increase in policy renewal and retention rates

18-28x

Return on investment

Incremental Revenue / Total cost

25-40%

SIP Conversion

Improvement in coverage upgrade and add-on sales

Jewellery Retail: Customer Retention & Occasion-Based Marketing

Occasion-Based Personalization

Predict customer jewelry preferences and recommend products based on occasions, style preferences, price points, and purchase history patterns.

Customer Lifecycle Management

Automated nudges from first purchase to anniversary reminders, festival collections, gifting occasions, and dormant customer reactivation.

Category Expansion

Drive cross-category sales and premium collections using propensity models that identify customers ready for higher-value purchases or new jewelry types.

The Solution :

Jewelry retailers with customer bases ranging from 25,000 to 2 Mn across traditional and contemporary segments
SOLUS acts as the central intelligence system driving the entire customer engagement and occasion marketing program
Downstream integrationswith POS systems, mobile apps, CRM platforms, and omnichannel messaging

25-40%

Purchase Frequency

Increase in repeat purchases and occasion-based sales

30-45x

Return on investment

Incremental Revenue / Total cost

35-50%

Average Order Value

Improvement in transaction value and premium product sales

Lending: Customer Engagement for Cross Sell and Winback

Loan Personalization

Predict credit needs and recommend suitable products like personal loans, gold loans, or leasing based on financial profile and history.

Customer Lifecycle Management

Automated nudges from application to repayment reminders, top-up offers, and cross-selling additional products.

Portfolio Growth

Drive loan expansion using propensity models identifying customers ready for higher amounts or new products.

The Solution :

Lending institutions with customer bases ranging from 100,000 to 10 Mn across retail and MSME segments
SOLUS drives the entire customer acquisition and retention program
Integrations with loan management systems, mobile apps, and omnichannel messaging

20-30%

Loan Uptake

Increase in application-to-approval conversion rates

15-25x

Return on investment

Incremental Revenue / Total cost

30-45%

Cross-sell Success

Improvement in additional product sales

Beauty Products: Customer Repeat & Frequency

Beauty Personalization

Predict skin type, beauty preferences and recommend suitable products like skincare, cosmetics, or treatments based on purchase history and preferences.

Customer Lifecycle Management

Automated nudges from first purchase to replenishment reminders, seasonal collections, beauty tips, and dormant customer reactivation.

Category Expansion

Drive cross-category sales using propensity models identifying customers ready for premium products or new beauty categories.

The Solution :

Beauty brands with customer bases ranging from 50,000 to 5 Mn across online and retail channels
SOLUS drives the entire customer engagement and beauty journey program
Integrations with e-commerce platforms, mobile apps, and omnichannel messaging

30-45%

Replenishment Rate

Increase in repeat purchase and subscription conversions

25-35x

Return on investment

Incremental Revenue / Total cost

35-50%

Cross-sell Success

Improvement in multi-category product adoption

The Use Case :

Hyper Personalization

Use predictive models to identify customers likely to visit and nudge them with personalized offers, menu recommendations, and timing optimization to increase transaction frequency.

Customer Lifecycle Management

Use predictive models to identify customers likely to visit and nudge them with personalized offers, menu recommendations, and timing optimization to increase transaction frequency.

Product and Store

Use predictive models to identify customers likely to visit and nudge them with personalized offers, menu recommendations, and timing optimization to increase transaction frequency.

The Solution :

Retailers with customer bases ranging from 20,000 to 20 Mn.
SOLUS acts as the central intelligence system driving the entire CRM/ CLM program
Downstream integrations with existing messaging systems, App, Website, Store calling

7-10%

Topline Impact

Addition to Topline from Incremental Revenue

25-40x

Return on investment

Incremental Revenue / Total cost

20-30%

Response Boost

Improvement in Response by using ML models

The Platform for CRM & Retention Managers

Built for growth-focused teams across industries—from retail and BFSI to travel and hospitality.

SOLUS is Built for Teams
Like Yours

Data-Rich Brands looking to unlock more value from existing customer data.
Marketing Teams ready to move beyond generic campaigns to true personalization.
Growth-Focused Businesses aiming for revenue lift from existing customers.
Omnichannel Brands needing a unified customer view across touchpoints.
AI-Forward Teams looking to scale engagement with predictive intelligence.

You’re Set Up for
Success with SOLUS If

You have 50K+ customers with transaction history

You’re sending (somewhat) regular
marketing communications

You want to measure incremental impact, not just campaign metrics

You’re committed to data-driven personalization at scale

Not Quite Ready?

If you’re just starting with customer data collection or have fewer than 50K customers, traditional marketing automation might be a better first step.

What’s New at SOLUS?

Get a quick look at the latest platform updates or releases in action.

AI-driven Segmentation

SOLUS GDPR

SOLUS ARC Agent Update

SOLUS EIGEN Update

Meet SOLUS

The team transforming how brands engage with their customers

SOLUS: Sounds like soh.luhs

The name derives from “Solo” and “Sol”—reflecting our N=1 approach where each customer is at the center, like the Sun in a Copernican system.

We witnessed major brands drowning in customer data yet struggling to deliver personalized experiences. Marketing teams had fragmented tools and automation that executed commands but didn’t guide strategy.

We envisioned machine learning helping brands understand customers as individuals, not segments. Where AI enhances human relationships rather than replacing them.

SOLUS transforms customer engagement through unified intelligence, augmenting marketers’ intuition with otherwise undiscoverable insights.

Today, we help customer-obsessed brands deliver remarkably human experiences at global scale. The future belongs to companies that truly understand their customers, not just collect their data.

Frequently Asked Questions

Quick answers to common questions about SOLUS.

What is SOLUS AI and how does it work?

SOLUS AI is a System of Intelligence for hyper-personalization that sits between your data sources and customer engagement channels. It uses machine learning to create personalized customer nudges at the individual (N=1) level, combining recommendations, propensity models, and smart segmentation to drive revenue from your existing customer base.

What kind of impact can we expect from implementing SOLUS?

Brands typically see 3-7% topline increase from incremental sales, with recommender-led campaigns delivering 4-5x higher yield and ROI compared to segment-led campaigns. Conversion rates improve by 20-30% with personalized campaigns, and key CRM KPIs like repeat, retention, and winback improve by 5-10% year-over-year.

Which industries and business sizes work best with SOLUS?

SOLUS works across multiple industries including retail, QSR, financial services, hospitality, travel, and consumer durables. We serve businesses with customer bases ranging from 50,000 to 50+ million customers, from mid-market companies to large enterprises.

How does SOLUS pricing work?

SOLUS is priced based on the number of customer records in your system and operates on a per-instance basis. Pricing includes a one-time setup fee and recurring monthly subscription that covers the platform, managed services, and ongoing support. Contact us for a customized quote based on your specific requirements.

What data do you need to get started with SOLUS?

We can work with data from various online and offline sources including transaction history, customer demographics, product catalogs, loyalty program data, and digital engagement data. The more data sources we can integrate, the more personalized and effective the recommendations become.

How quickly can SOLUS be implemented?

Implementation typically takes 4 weeks depending on data complexity and integration requirements. This includes data integration, model training, campaign setup, and team training. We provide dedicated managed services throughout the implementation and ongoing operations.

How does SOLUS integrate with our existing marketing systems?

SOLUS is designed to work with your existing marketing stack. We integrate with most major email platforms, SMS providers, CRM systems, e-commerce platforms, and messaging channels like WhatsApp. Our APIs and connectors ensure seamless data flow without disrupting your current operations.

What makes SOLUS different from other marketing automation platforms?

SOLUS combines a comprehensive CDP, advanced ML capabilities (multiple recommender systems, propensity models, CMAB optimization), flexible segmentation, and deep incrementality measurement in one platform. Our AI agents like EIGEN for campaign blueprinting and managed services approach sets us apart from traditional automation tools.

How do you measure the success and ROI of SOLUS campaigns?

We use rigorous incrementality measurement through target vs. control group analysis to track lift, yield, and ROI. Our dashboards provide real-time insights into campaign performance, customer behavior, and “what works” analysis to continuously optimize results and demonstrate clear business impact.

What support and services do you provide?

SOLUS includes comprehensive managed services with dedicated customer success managers, campaign strategists, and technical support. We handle campaign setup, optimization, regular performance reviews, and provide strategic guidance to maximize your ROI. Our team becomes an extension of your marketing organization.

Still not sure which plan fits you?

Talk to our team to customize a plan that aligns with your data, industry, and growth goals.

Book a Demo